How Phoenix built a CRM that gave clients real-time lead visibility

The Challenge

Founded in 2020, Phoenix Co is a lead generation company that connects Swedish consumers with electricians through a network of high-ranking websites. With leads coming in daily, they needed a better way to manage and track conversions - not just internally, but also with the electricians they worked with.

Before Noloco, Phoenix Co lacked visibility into how well leads were converting. They were relying on their customers to manually update them on a case-by-case basis which simply didn’t work. Since they couldn’t provide the electricians direct access to their Salesforce CRM, they tried using Google Sheets instead, but it didn’t work well for their use case.

“Noloco is like using a blank whiteboard for whatever purpose you choose.”

Andreas decided that Phoenix Co needed a customer portal that would allow both his team and his customers to track the progress of each lead. To monitor the progress of each lead, they strongly desired to build a customer portal. After experimenting with a wide range of software, they concluded that Noloco was the most powerful platform that best fits their use case.

The Solution

Phoenix Co started using Noloco to accurately link data and to enable the electricians to log in and examine the details of the incoming new leads. Andreas smoothly integrated his Salesforce CRM with Noloco via Zapier to keep the two systems in sync whenever a lead gets updated.

“Noloco enables us to link data in a useful way. With the help of Noloco, our client receives all the information they want, and the electrician may view all the information they need for the task.”

Often in the past, the electricians did not pursue individual consumers as clients due to communication difficulties involved in dealing with individuals. However, with Noloco, Phoenix Co has managed to automate a lot of the communication so that the electricians can focus on the task at hand.

“Noloco had a significant impact on my business. I had an MVP in five days, and we were up and running after a month.”

The Results

PHX’s Noloco portal gives them full visibility into the entire customer lifecycle - where leads convert, cancel and purchase.

Their system has removed all the pain of offering electrician services. Electricians can provide better service and get high customer ratings by focusing only on their work without worrying about communication.

To serve the leads, Andreas has already established his own electrical company and intends to franchise the business in the future.

It’s an exciting story of a business thriving having used Noloco. If you’re interested in seeing how Noloco could help your business, start your free trial today or get in touch.