Tools
May 14, 2025

Adalo vs Bubble: a full comparison with Noloco

Stefania Vichi
Head of Growth at Noloco

Choosing between Adalo and Bubble is a vital decision if you want to build apps without coding. But what if your real goal is to create an internal tool or client portal — not a consumer-facing product?

In that case, there's a third contender worth considering: Noloco.

While Adalo and Bubble cater to app builders creating mobile apps or full-scale SaaS products, Noloco is built specifically for business and operations teams. It enables non-technical users to build internal tools, CRMs, and partner dashboards — all without writing a single line of code or relying on engineering resources.

This article compares the three platforms side by side, helping you understand their strengths, limitations, and which type of project each tool is best suited for.

Each platform takes a different approach:

  • Adalo focuses on mobile app development with a user-friendly, drag-and-drop interface — ideal for beginners building native apps.
  • Bubble stands out with deeper backend logic, powerful database capabilities, and a high degree of customization — making it well-suited for building complex SaaS platforms and full-featured web applications.
  • Noloco specializes in internal business applications — providing ready-to-use interfaces, built-in user permissions, and seamless data integrations. It's the best fit for tools used by your team or clients to manage operations, not consumer experiences.

Whether you're an entrepreneur working on a prototype, a small business creating an MVP, or a medium-sized company building a full internal platform, understanding these platforms' core philosophies will help you choose the right one for your needs.

User Interface and Experience

The way a no-code platform designs its interface deeply influences how quickly and effectively you can build applications. Adalo and Bubble both offer visual, drag-and-drop builders — but they differ in who they're built for and how much complexity they require.

Visual Editor: Adalo's Simplicity vs Bubble's Complexity vs Noloco’s Speed

Adalo stands out with its clean, intuitive interface geared toward beginners. You see your changes live as you build, which makes it feel natural and straightforward — especially for mobile-first apps.

Bubble, on the other hand, provides a far more powerful but complex visual editor. Once you get the hang of it, it enables deep customization through a layered interface that resembles both Canva and Excel. But this flexibility comes at the cost of a much steeper learning curve — making it better suited for technical users or product teams with some development background.

Noloco offers a completely different take: a zero-friction builder made for internal apps. Instead of overwhelming users with design decisions, Noloco gives you fast, structured components (like tables, forms, and kanban boards) tailored to managing and interacting with data. You can build polished business applications with minimal setup — without having to configure complex workflows from scratch.

To recap:

  • Adalo provides a beginner-friendly, mobile-focused drag-and-drop editor. Great for rapid prototyping.
  • Bubble offers a complex, powerful editor suited for custom web apps with heavy logic.
  • Noloco delivers a no-friction, structured builder optimized for internal tools — focused on business needs like databases, workflows, and UI controls out-of-the-box.

Responsiveness: Mobile-first vs Web-first vs Adaptive

Adalo was built with mobile-first thinking. Every app adapts to iOS, Android, and the web from a single build, making it ideal for launching to mobile users quickly.

Bubble takes a web-first approach. It starts with desktop designs and then requires extra effort to ensure mobile responsiveness. This gives you control for complex web apps but can slow you down if mobile is your primary target.

Noloco generates fully responsive applications automatically. It starts with a desktop-ready layout but adapts to mobile views with just one click — no design tweaks or media queries required. This is perfect for dashboards and internal tools where users need seamless access across devices.

To recap:

  • Adalo is mobile-first, ideal for launching native apps.
  • Bubble is web-first, ideal for building desktop-oriented SaaS.
  • Noloco is fully responsive and adaptive, optimized for internal tools used on any screen.

Features and Functional Scope

The features a platform offers should match your team’s skill set and your product goals. While Adalo, Bubble, and Noloco all fall under the no-code umbrella, they approach core functionality — like workflows and data — very differently.

Workflow Automation: From Basic Actions to Built-In Logic & AI

Adalo gives users a basic set of "Actions" — good for navigation and simple app behaviors, but limited in complexity.

Bubble offers an advanced visual programming interface where you can set up conditional workflows, data triggers, and API calls — ideal for highly customized applications, but often intimidating for non-technical users.

Noloco offers built-in automation that hits the sweet spot:

  • Workflows that run on data changes, status updates, and button clicks.
  • Action buttons for internal users to trigger processes like approvals, emails, or updates.
  • AI-powered logic, including smart actions and auto-generated summaries, powered by GPT models.
  • Native integrations with Zapier, Make, Slack, Stripe, and more.

This makes Noloco especially powerful for internal use cases like onboarding flows, request management, or updating records across connected tools.

To recap:

  • Adalo offers basic Actions for simple automation.
  • Bubble has a full visual logic engine suited for complex flows.
  • Noloco delivers powerful built-in workflows, action buttons, AI capabilities, and integrations — with zero code required.

Database Management: Spreadsheet, Full Stack, or Connected & Smart

Adalo treats databases like spreadsheets. It’s simple and intuitive, but not ideal for complex data relationships.

Bubble provides a powerful, relational database system that allows for deep structuring of data and workflows — perfect for apps that rely heavily on custom data models.

Noloco combines the best of both worlds:

  • You can create no-code databases directly in the platform using Noloco Tables.
  • Use AI to auto-generate your table structure from a prompt or data schema.
  • Or connect to your existing tools — like Airtable, Google Sheets, Postgres, MySQL, Xano, and REST APIs — and build on top of them in real time without needing to migrate your data.

This flexibility makes it easy to start fast, scale later, and leverage existing business infrastructure.

To recap:

  • Adalo uses a spreadsheet-style data model that’s easy but limited.
  • Bubble offers full-stack, highly flexible database control.
  • Noloco supports both no-code tables and live connections to your existing data sources — powered by smart AI and integrations.

Third-party Integrations: Plug-and-Play vs API-first vs Business-Tool Native

Your app’s ecosystem often needs to work with other tools — whether for payments, automations, CRM, or file management. All three platforms support third-party integrations, but their focus reflects the kind of apps they’re built for.

  • Adalo includes native Stripe integration, aligning with its focus on consumer-facing apps or mobile SaaS products. It also connects to Airtable and Zapier, giving you basic automation and external data options.
  • Bubble offers a massive plugin ecosystem and full API support, making it ideal for developers or technical teams that want to connect custom services or stitch together highly tailored stacks.
  • Noloco focuses on internal tools and back-office automation and data sources connection, with native integrations for Zapier, Make, Airtable, Google Drive, Hubspot, Xano, and external APIs. These integrations are aimed at streamlining business workflows — like syncing a CRM, triggering notifications, or pulling in client documents.

All three platforms connect to Zapier, giving access to thousands of other apps.

Native Mobile Support

  • Adalo is built for native mobile publishing.
  • Bubble needs third-party tools for native apps.
  • Noloco is web-first but fully mobile-responsive, ideal for internal tools that work across devices — not apps intended for app stores.

Customization and Flexibility

Component Control: Pre-built vs Customizable

  • Adalo focuses on simplicity, with a set of pre-built components that make it easy to get started. But as your needs grow, customization options remain limited. It’s ideal for straightforward apps but may hit constraints as complexity increases.
  • Bubble offers maximum flexibility. You can control every element of the front-end and back-end, write custom JavaScript, HTML, and CSS, and create bespoke workflows. This is perfect for developers or technical founders who want granular control — but it comes with a steep learning curve.
  • Noloco sits in the middle, offering the best of both worlds:
    • You get pre-configured components optimized for business use cases — tables, filters, dynamic forms, kanban boards, record comments, and user access controls.
    • You can customize layouts, actions, and logic without code.
    • And when needed, custom code blocks are available for advanced logic or frontend tweaks.

This makes Noloco ideal for teams that want to start fast with structured internal tools — and scale their apps over time without needing to rebuild or migrate platforms.

Scalability: Start Fast, Grow With Confidence

  • Adalo is excellent for launching prototypes or MVPs, especially on mobile. But teams often hit roadblocks when they need more complex workflows or integrations — requiring a shift to a more scalable platform.
  • Bubble scales well from a technical perspective — but only if you have the technical know-how or resources to maintain and optimize your app over time.
  • Noloco is designed to scale operationally:
    • Start with a small internal tool or CRM,
    • Add workflows, logic, and user roles as you grow,
    • Integrate your live data sources and extend functionality with API calls or custom actions — all without writing core infrastructure from scratch.

Design Freedom: Structured Layouts vs Full Control

Design freedom varies widely across these platforms — and so does the need for it, depending on your use case.

  • Adalo uses a structured approach with predefined components and layouts. It limits creative freedom but helps non-designers move quickly and maintain consistency — perfect for simple, mobile-first apps.
  • Bubble is more of an open canvas. It offers granular control over design and layout, making it better suited for SaaS products or marketing-facing apps that require a custom look and feel.
  • Noloco takes a pragmatic middle path:
    It offers just enough layout flexibility for internal tools and portals, where consistency, usability, and clarity matter more than pixel-perfect design.
    Since Noloco apps are typically used by teams or clients, design simplicity becomes a strength — not a limitation.

Learning Curve and Onboarding

Your time and resources matter when choosing a no-code platform — especially if you're not technical. Adalo, Bubble, and Noloco each offer different experiences when it comes to getting started.

  • Adalo is beginner-friendly. Its visual builder is simple and intuitive, making it easy for non-technical users to build mobile apps quickly.
  • Bubble is powerful but complex. It offers deep customization, but many users find the learning curve steep — especially if you're new to logic flows, data structures, or responsive design.
  • Noloco offers the fastest time-to-first-app. With AI-powered app generation, you can go from data source or prompt to a working app in just minutes — no manual setup required. And while it’s incredibly easy to start, Noloco still supports advanced customization through roles, permissions, logic flows, and integrations as your app evolves.
Each platform shows different strengths in creating your first working app. Both platforms need you to put in work. Industry professionals remind us that "no-code doesn't mean no work". Your choice depends on your schedule, tech comfort level, and your app's future needs.

Pricing and Value for Money

Your time and resources matter when learning a no-code platform. Adalo and Bubble each offer unique learning paths that shape your development path differently.

Pricing and Value

Feature Adalo Bubble Noloco
Free Plan Build and test apps with basic features, but cannot publish. Limited storage and user capacity. Good for prototypes. Core building features with 50,000 workload units, simple security, but cannot publish. Good for prototypes. Build and go live with limited records; can share with clients and external users, but no external data sources allowed.
Starting Price $45/month $32/month $49/month
Pricing Model Feature-based Usage-based (Workload Units) User and feature-based, with generous limits
Best Value For Entrepreneurs, MVPs Web startups with dev expertise Ops teams building internal tools or portals



Since Bubble and Adalo don’t allow you to publish your app on their free plans, it’s important to consider how pricing scales if you're planning to build your SaaS with one of these tools.

Bubble uses “workload units” to track app activity instead of bandwidth. As your app becomes more popular or complex, your costs increase accordingly. This makes Bubble’s pricing grow in line with usage—ideal for startups that generate more revenue as they scale.

Adalo, on the other hand, uses a feature-based pricing model, which can make costs harder to predict. You pay more as you unlock additional features, not necessarily based on user growth. Higher-tier plans (up to $200/month) include things like custom actions, integrations, and more editor seats.

This pricing difference has a big impact on growing apps. With Bubble, costs rise gradually with usage. With Adalo, a single feature requirement could push you into a much higher tier, causing sudden jumps in your monthly bill.

Final Comparison, Adalo vs Bubble vs Noloco

The detailed comparison between Adalo, Bubble, and Noloco highlights that each platform serves a distinct purpose in the no-code development space. Your choice should depend on your specific project needs—not just the platform's popularity.

Adalo stands out for its user-friendly interface and mobile-first approach. Its simplified app store publishing makes it ideal for entrepreneurs and small businesses looking to launch mobile apps quickly. It's a great tool for building functional prototypes without requiring deep technical skills. However, this simplicity comes with trade-offs, particularly in database flexibility and handling complex logic.

Bubble, by contrast, excels in backend capabilities and customization. While it has a steeper learning curve, it offers better scalability and performance for data-intensive web apps. Its full-featured workflow engine and JavaScript integration make it a strong choice for building complex, dynamic applications. The downside: publishing to mobile platforms is more challenging.

Choose Adalo if you’re creating a mobile app and need to get it live fast. Go with Bubble if you’re ready to invest time in learning a powerful platform and want full control over a web application’s functionality.

But if you're building an internal tool, client-facing portal, or team dashboard, Noloco may be the better fit. It offers faster time to launch, minimal technical setup, and features tailored to how business teams actually operate.

Noloco isn’t trying to be everything. It’s designed for a specific use case: apps that your team or clients use daily to manage workflows and data—without the overhead of building consumer-facing experiences.

Platform Best For
Adalo Simple, native mobile apps and MVPs
Bubble Complex, fully customizable web applications
Noloco Internal tools, client portals, team dashboards, CRMs

FAQs about Adalo vs Bubble

What are the main differences between Adalo and Bubble?

Adalo is mobile-first and easier for beginners, while Bubble is web-focused with more advanced features. Adalo excels in native mobile app development, whereas Bubble offers superior database management and workflow automation for complex web applications.

Which platform is better for creating mobile apps?

Adalo is generally better for mobile app development. It offers native publishing to iOS and Android app stores without additional tools, making it ideal for entrepreneurs and businesses focused on creating mobile applications quickly and easily.

How do the pricing structures of Adalo and Bubble compare?

Adalo's paid plans start at $36 per month with a feature-based pricing model, while Bubble begins at $29.99 monthly with a usage-based approach. Bubble's model may offer better long-term value for growing web applications, while Adalo's pricing is more suitable for mobile-focused projects.

Which platform has a steeper learning curve?

Bubble has a steeper learning curve compared to Adalo. While Bubble offers more advanced features and customization options, it requires more time to master. Adalo, on the other hand, is more intuitive and beginner-friendly, allowing for quicker app creation with less technical knowledge.

How do Adalo and Bubble handle app scalability?

Bubble demonstrates superior scalability, capable of handling up to 1 million users with proper data structures. It performs better with large datasets and complex applications. Adalo, while suitable for small to mid-sized apps, may struggle with performance as complexity and user numbers increase.

What is Noloco best for?

Noloco is best for building internal tools, CRMs, client portals, and dashboards — without needing to write code or manage infrastructure.

Can I connect my Airtable or Google Sheets to Noloco?

Yes, Noloco connects to multiple data sources like Airtable, Google Sheets, Postgres, and more, letting you instantly generate a front-end interface.

Who should use Noloco over Bubble or Adalo?

Teams that want to build business tools — not consumer apps — and need to move quickly without engineering help should strongly consider Noloco.

Author

Stefania Vichi
Head of Growth at Noloco

Stefania leads Growth at Noloco, where she’s focused on scaling marketing, driving customer acquisition, and helping more businesses discover the power of building apps without code. With a background in SaaS growth &marketing and a sharp eye for strategy, she brings a data-informed approach to everything from SEO and content to product-led growth. On the blog, Stefania writes about go-to-market strategy, growth experiments, and how AI is reshaping the way teams market, onboard, and scale software products.

Your most common
questions—answered!

Who is Noloco best suited to?
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Noloco is perfect for small to medium-sized businesses in non-technical industries like construction, manufacturing, and other operations-focused fields.

Do I need tech experience to use the platform?
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Not at all! Noloco is designed especially for non-tech teams. Simply build your custom application using a drag-and-drop interface. No developers needed!

Is my data secure?
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Absolutely! Security is very important to us. Our access control features let you limit who can see certain data, so only the right people can access sensitive information

Do you offer customer support?
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Yes! We provide customer support through various channels—like chat, email, and help articles—to assist you in any way we can.

My business is growing fast—can Noloco keep up?
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Definitely! Noloco makes it easy to tweak your app as your business grows, adapting to your changing workflows and needs.

Is there any training or support available to help my team get up to speed?
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Yes! We offer tutorials, guides, and AI assistance to help you and your team learn how to use Noloco quickly.

Can I make changes to my app after it’s been created?
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Of course! You can adjust your app whenever needed. Add new features, redesign the layout, or make any other changes you need—you’re in full control.

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your business?

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