Tools
December 4, 2025

Airtable vs Notion: a full comparison

Stefania Vichi
Head of Growth at Noloco

If you're weighing Airtable vs Notion for your team's productivity needs, you're still looking at two industry leaders — each with its strengths and trade-offs. Airtable acts like a user-friendly relational database designed for structured data, whereas Notion remains a flexible all-in-one workspace for docs, wikis, notes, and lightweight databases.

Both platforms remain popular: on Capterra, Notion typically scores around 4.8/5, and Airtable around 4.7/5. But which one is “better” depends heavily on what you need to do — and how you plan to grow.

What makes them different? For instance, many Notion users praise its ability to replace multiple tools with one unified workspace. Airtable, on the other hand, continues to stand out with advanced database capabilities, strong integrations, and powerful automation.

In this comparison, we’ll walk through current (2025) pricing, features, use cases, and how Noloco can extend the power of these platforms.

But there’s a third option most teams overlook: Noloco

If Airtable is the database and Notion is the workspace, Noloco is the all-in-one platform where you can store your data and build the custom tool your team uses — all without any coding.

It’s designed specifically for operations teams, service-led businesses, and small to medium companies that want a tailored internal tool from day zero, without needing engineers.

And for teams already using Airtable, Noloco connects seamlessly with real-time Live Sync. Many Airtable users eventually add Noloco because Airtable’s interface becomes limiting.

As one customer put it:

“The Noloco user interface is much more powerful than Airtable and gives us far more flexibility to do whatever we want.”

What about Notion users?

Notion shines for documentation, knowledge management, and flexible content. But for teams that need reliable database behavior — complex filtering, relational logic, permissions, or anything close to real operational workflows — its limits appear quickly.

As another customer told us:

“You can pre-filter across multiple databases — that’s where Notion falls apart. The Noloco builder is perfect for what we need and super configurable.”

The core takeaway

  • Notion is incredible for documents and light data.
  • Airtable is powerful for structured databases.
  • Noloco combines the strengths of both — and adds the operational layer they’re missing.

It gives SMBs a true end-to-end solution: the database, the interface, the workflows, and the custom internal tool — all in one place, with no code required.

Still not sure which is right for your team? Let’s dive deeper into Airtable, Notion, and Noloco to see how they stack up — from features to integrations, and everything in between.

Detailed Comparison: Airtable vs Notion vs Noloco

Feature / Requirement Airtable Notion Noloco
Core data storage / database Yes — relational database, linked tables, typed fields, base-level records. Yes — basic databases / tables, inline within pages. Yes — built-in database (“Noloco Tables”) or connect to external data (Airtable, SQL, Sheets) with sync. noloco.io
Granular permissions / access control (record‑ or field‑level, per user / role / external users) Limited: Airtable’s own permission model doesn’t support fine-grained record‑level editing per user/role. community.airtable.com Very limited: Notion lacks deep database permissions or record‑level control — more about page sharing / workspace permission. ✅ Yes — record‑level, field‑level, and view-based permissions; roles and access rules allow controlling what each user (or external stakeholder) sees/edits. softr.io, guides.noloco.io
Ability to build a custom interface / UI (dashboards, client portals, internal tools) Basic — mostly tables/spreadsheets; “Interfaces” feature is limited; not designed as full web apps. Document‑centric: not ideal for dashboards, workflows, external sharing. ✅ Strong — drag‑and‑drop builder, custom layouts (tables, boards, calendars, maps, Gantt, etc.), forms, dashboards, branded portals. noloco.io
Workflow automation / triggers / ability to edit data via dashboard / custom actions Good built-in automations (especially on paid plans). Very limited: Notion relies on 3rd‑party tools for automation; workflows are weak. ✅ Built-in automation & workflow engine (conditional logic, triggers, webhooks), ability to edit/add data directly through UI; no external tools required for many use cases. noloco.io
Ability to share with external users / clients / vendors (with control & permissions) Difficult: you’d need to give workspace access; Interfaces for external not fully mature. Possible but messy: Notion sharing is mostly page-based, not suitable for structured data sharing with permissions. ✅ Designed for it — you can invite external users (clients, vendors), assign roles, restrict what they see; build client portals, external dashboards etc. prettysim.pl
Scalability (data volume, number of users, workflows) Scales decently, though large bases or many automations may hit limits depending on plan. Good for small/medium teams and light data, but not ideal for heavy data or structured workflows. ✅ Scales: supports thousands of rows (or synced rows), many users/clients, and workflows; suitable for SMEs and growing teams. softr.io, F6S
Support / real human support / customer service Standard — support available, but mostly self-serve / community based. Standard among SaaS tools (docs, community, support) — but no specialized support for complex apps. ✅ Many reviews praise Noloco’s support team: “clean UI, easy to use … the best support team.” Capterra
Price per value (database + UI + automation + permissions + sharing) Moderate: good for database + automation, but limited for multi‑stakeholder UI/sharing or complex permissions. Often affordable for docs/notes, but limited value when you need structured database + teamwork + sharing + workflows. ✅ Strong “all-in-one” value: database, UI, permissions, workflows, sharing — in one tool, with scalable pricing for teams or small businesses

What the Table Shows — and Why Noloco Often Wins for SMBs / Service-Led Teams

  • Granular permissions + external sharing: Noloco supports record- and field-level permissions plus role-based access — crucial when you want to keep a single source of truth but share data with different stakeholders, clients or vendors. Airtable and especially Notion struggle here.
  • Full app, not just data or docs: Noloco bundles database, UI, workflows, permissions — so you don’t need to stitch multiple tools together. For many small and medium businesses, this “all-in-one” simplicity is a major advantage.
  • Dashboards & workflows without code: With Noloco you can build real dashboards, client portals, internal tools — and trigger workflows or data edits directly via the interface. That’s much harder (or impossible) on Notion, and clunky with Airtable alone.
  • Support & ease of use for non-tech teams: Reviews highlight Noloco’s ease of use and support team — which makes a big difference if your team doesn’t have engineers.
  • Better “price-to-functionality” ratio: Because you get database + interface + workflows + permissions + sharing all in one place, Noloco often delivers more value than trying to combine multiple tools (e.g. Airtable + external portal tool + Zapier + custom permissions).

Decision Flow: Which Tool Fits Your Team?

Which Tool Fits Your Team? STEP 1: What's your primary need? A: Docs/Wiki | B: Database | C: Full Tool A: Documentation & Knowledge Base Wikis, notes, collaboration, lightweight tables ✓ NOTION Use when: • Easy pages, wikis, note-taking • No advanced permissions needed • Basic tables, no complex workflows B: Structured Data & Databases Projects, inventory, tracking, lightweight CRM ✓ AIRTABLE Use when: • Spreadsheet interface with relations • Built-in automations needed • Standard permissions are OK C: Full Internal Tool Operational workflows & dashboards Need external access, permissions, workflows? Need dashboards, portals, multi-level access? ✓ NOLOCO The All-in-One Solution Perfect when you need: • Granular record-level permissions • Client portals & external access • Custom dashboards & filtered views • Trigger-based workflows • Multi-stakeholder operations • All-in-one (no tool stitching)

Step 1: What’s your primary need?

  • A: Documentation, knowledge base, notes, internal wiki → go to Step 2
  • B: Structured data management, database, tracking, lightweight CRM → go to Step 3
  • C: Full internal tool / operational workflows / dashboards / multi-stakeholder sharing → Noloco

Step 2: You need documents, collaboration, or lightweight databases

  • Small team, mostly internal content, occasional tables
  • Use Notion if:
    • You want easy-to-use pages, wikis, and note-taking
    • You don’t need advanced record-level permissions
    • You can manage basic tables or inline databases without complex workflows

Example:

A small marketing team wants a content calendar, meeting notes, and an internal wiki. Notion covers it all — no additional tools needed.

  • If your team needs external access, record-level permissions, or complex workflows → Noloco

Step 3: You need structured data or relational databases

  • Tracking projects, inventory, or customer data
  • Use Airtable if:
    • You want a familiar spreadsheet interface with relational links
    • You need built-in automations and integrations
    • You are OK with limited permissions for different stakeholders

Example:

A small product company wants to track inventory, suppliers, and project deadlines. Airtable gives them a structured database with multiple views and automations — enough without building a full custom tool.

  • If your team also needs dashboards, client portals, multi-level permissions, or editing workflows → Noloco

Step 4: You need a full internal tool / operational workflows

  • Your team handles operations, client services, or multiple stakeholders
  • You need dashboards, filtered views, record-level permissions, external access
  • You want automation triggers, workflow edits, or a portal interface
  • You want to avoid multiple tools, integrations, or code

Choose Noloco

Example:

A service company wants: a client portal, internal dashboards, automated workflows, and record-level permissions. Noloco gives them all in one tool, without coding or managing multiple platforms.

Key Takeaways

  • Notion = Best for document-centric teams and internal knowledge management
  • Airtable = Best for structured data and database-centric workflows
  • Noloco = Best for all-in-one operational tools, especially when you need:
    • Granular permissions
    • Dashboards and portals
    • External stakeholders access
    • Trigger workflows
    • Everything without stitching together multiple tools

Airtable vs Notion Database

When comparing Airtable vs Notion database, Airtable excels with structured relational tables and advanced filtering, while Notion is better suited for lightweight databases embedded in documents. Noloco can be used alongside Airtable to create a more powerful interface, or standalone with its own built-in database, providing relational capabilities, granular permissions, and dashboards. This flexibility allows teams to manage complex data while maintaining an intuitive, no-code experience.

Airtable vs Notion Pricing

Considering Airtable vs Notion pricing, Airtable’s higher-tier plans unlock advanced features like automations and interface options, whereas Notion remains affordable but limited if you need structured workflows and database control. Noloco offers an all-in-one approach — combining database, interface, automation, granular permissions, and external sharing — and can be used either with Airtable or standalone. For many teams, Noloco delivers greater value than subscribing to multiple tools while keeping costs predictable.

Notion vs Airtable for Project Management

When comparing Notion vs Airtable for project management, Notion is flexible for task tracking and lightweight boards, while Airtable provides structured task dependencies and automations. Noloco lets teams build a custom project management tool either on top of Airtable or entirely within Noloco itself. You can create dashboards, assign granular permissions, automate workflows, and manage projects in a single no-code platform — combining Airtable’s database power with Notion’s flexibility for real operational workflows.

Notion vs Airtable for CRM

For Notion vs Airtable for CRM, Notion works for basic contact tracking but lacks relational power and automation, while Airtable gives more structured CRM capabilities but can feel limited for custom workflows. Noloco allows you to build a custom CRM, either synced with Airtable or entirely within Noloco, providing a scalable platform for managing contacts, pipelines, tasks, and client portals. This gives teams full control over workflows, external sharing, and permissions — all without coding.

FAQ about Airtable vs Notion

Is Airtable better than Notion?

It depends on your use case. Airtable excels as a structured relational database, ideal for managing complex data, workflows, and automations. Notion is better for flexible documentation, wikis, and lightweight databases. For teams that need both structured data and an easy-to-use interface, Noloco offers a no-code platform that can be used standalone or on top of Airtable, combining the strengths of both tools with dashboards, client portals, and workflow automation.

Who is Notion's biggest competitor?

Notion’s biggest competitors are tools that combine productivity, documentation, and database functionality, including Airtable, Coda, and ClickUp. Noloco is another alternative, especially for teams that need a full internal tool: it integrates with Airtable or can work standalone, providing databases, UI, workflows, and granular permissions all in one platform.

What are the cons of Airtable?

While Airtable is powerful as a relational database, it has some limitations:

  • Its interface for building custom dashboards or portals is limited.
  • Record- and field-level permissions are not fully supported.
  • Automation capabilities may require higher-tier plans.
  • External sharing and client portals often need additional tools.
    Noloco addresses these gaps by providing a no-code platform for dashboards, workflows, and granular permissions, either synced with Airtable or using its own built-in database.

Airtable vs Notion vs Google Sheets — Which One Should You Choose?

When deciding between Airtable vs Notion vs Google Sheets, each tool serves different purposes, and the right choice depends on your team’s workflow and data needs.

Google Sheets — Spreadsheets & Analysis

Google Sheets is a cloud-based spreadsheet ideal for numeric data, calculations, charts, and lightweight collaboration. It’s perfect for finance, ad-hoc reporting, and teams already using Google Workspace. However, it lacks relational database features, granular permissions, and workflow automation, making it less suitable for complex projects or operational apps.

Airtable — Database with Flexibility

Airtable combines spreadsheet familiarity with relational database functionality, offering linked tables, typed fields, and multiple views (Grid, Kanban, Calendar, Gallery). It’s great for project management, CRM, content planning, and workflows requiring structured data. Airtable also includes built-in automations and integrations, though scaling can be costly and the interface is limited when you need a fully custom UI.

Notion — Workspace for Notes and Light Databases

Notion excels as a flexible workspace for documentation, wikis, task tracking, and lightweight databases. It’s ideal for teams managing content-heavy projects or internal knowledge. But for complex relational data, workflows, or structured operational processes, Notion quickly reaches its limits.

Where Noloco Fits — All-in-One or Airtable-Connected

Noloco can be used either standalone or connected to Airtable. It allows teams to build custom dashboards, client portals, workflows, and relational databases without coding. Compared to Google Sheets, Noloco adds structured relational data and operational workflows. Compared to Notion, it delivers more powerful database features and custom interfaces, making it the perfect choice for teams that need content + data + operational control in one platform.

Additional resources about Airtable vs Notion

  • Comparing workspace and database tools: Monday.com Alternatives: Which Platform to Choose in 2025?
  • If you’re evaluating CRMs: Custom Flexible CRM Builder — explains how to build CRM workflows with data sources like Airtable or Google Sheets
  • For teams looking at building internal tools: Build a Custom CRM with No‑Code
  • If you want to support onboarding workflows or HR processes: Free Employee Onboarding Software & HR Onboarding Solutions
  • What is Noloco

    Noloco is a complete no-code platform that lets you build powerful business apps with integrated databases, AI-powered automation, and fully customizable logic — no code needed. Unlike simple front-end builders, Noloco gives you everything to create end-to-end solutions, from data management to intelligent workflows, all in one place.

    Join thousands of users worldwide who are building client portals, CRMs, dashboards, AI-driven tools, project management systems, and more — without writing a single line of code.

    Get Started for Free with AI

    Author

    Stefania Vichi
    Head of Growth at Noloco

    Stefania leads Growth at Noloco, where she’s focused on scaling marketing, driving customer acquisition, and helping more businesses discover the power of building apps without code. With a background in SaaS growth &marketing and a sharp eye for strategy, she brings a data-informed approach to everything from SEO and content to product-led growth. On the blog, Stefania writes about go-to-market strategy, growth experiments, and how AI is reshaping the way teams market, onboard, and scale software products.

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