What Is an MVP?

Bringing a new product or feature to life doesn’t always mean building everything at once. In the world of startups and tech, an MVP, or Minimum Viable Product, is the fastest way to test an idea, gather real feedback, and iterate with confidence.

MVP: Meaning and Definition

An MVP is a stripped-down version of a product that includes only the core features needed to solve a specific problem and deliver value to users. The goal is to launch quickly, validate assumptions, and avoid wasting time or resources building features that may not be needed.

In startups and product development, MVPs help teams answer questions like:

• Will people use this?
  
  
• Does it solve a real problem?
  
  
• What features matter most to users?

An MVP in tech is a tool for learning, not just shipping. It’s about building just enough to start the conversation with real users.

MVPs in Startups: Why They Matter

For early-stage companies, building an MVP is often the most strategic move. It helps:

• Validate product-market fit before scaling
  
  
• Reduce development costs and risk
  
  
• Prioritize features based on feedback
  
  
• Demonstrate traction to investors or stakeholders
  
  
• Accelerate time to market

Instead of spending months building a full-featured product, startups use MVPs to prove demand, iterate fast, and stay flexible as they grow.

MVP Examples

What an MVP looks like will depend on the product and audience. Examples include:

• A landing page + waitlist to test interest
  
  
• A clickable prototype or wireframe
  
  
• A no-code or low-code app with just core functionality
  
  
• A manual version of a service that simulates automation
  
  
• A basic internal tool used by a small test group

The key is function over polish: to deliver value, gather insights, and improve quickly.

Build and Launch MVPs Faster with Noloco

Turn your idea into a working product, without writing code.

Noloco empowers founders, operations teams, and product managers to build and launch minimum viable products using visual tools. Whether you’re building a client portal, an internal workflow tool, or a custom CRM, you can prototype and iterate quickly using our point-and-click app builder.

No-code MVPs let you test your product with real users, collect feedback, and scale what works, without waiting on developers.

Explore more foundational product and software terms in our glossary.