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A stripped-down version of a product that includes only the core features needed to solve a specific problem and deliver value to users.
Bringing a new product or feature to life doesn’t always mean building everything at once. In the world of startups and tech, an MVP, or Minimum Viable Product, is the fastest way to test an idea, gather real feedback, and iterate with confidence.
An MVP is a stripped-down version of a product that includes only the core features needed to solve a specific problem and deliver value to users. The goal is to launch quickly, validate assumptions, and avoid wasting time or resources building features that may not be needed.
In startups and product development, MVPs help teams answer questions like:
An MVP in tech is a tool for learning, not just shipping. It’s about building just enough to start the conversation with real users.
For early-stage companies, building an MVP is often the most strategic move. It helps:
Instead of spending months building a full-featured product, startups use MVPs to prove demand, iterate fast, and stay flexible as they grow.
What an MVP looks like will depend on the product and audience. Examples include:
The key is function over polish: to deliver value, gather insights, and improve quickly.
Turn your idea into a working product, without writing code.
Noloco empowers founders, operations teams, and product managers to build and launch minimum viable products using visual tools. Whether you’re building a client portal, an internal workflow tool, or a custom CRM, you can prototype and iterate quickly using our point-and-click app builder.
No-code MVPs let you test your product with real users, collect feedback, and scale what works, without waiting on developers.
Explore more foundational product and software terms in our glossary.