EnterprisePricing
How Enpal, Germany's largest solar company, runs a multi-million sales operation with Noloco
100
sales reps using Noloco
200K
client records managed
“We chose Noloco because it allows us to experiment, change and find revenue potential very quickly."
“I can sleep quite and relaxed at night because I know Noloco is reliably handling our environment."
About Enpal
More than 100,000 homeowners have chosen Enpal to switch to solar energy. Over the past eight years, Enpal has grown into Germany’s largest solar and heat pump company, generating more than €1 billion in annual revenue.
From the first sales conversation to financing, installation, maintenance, and energy management, the company manages the entire journey. Delivering that end-to-end service takes a huge operation, and one part of it is Enpal’s field sales team.
By the end of each month, the field sales team brings in millions of euros in new business. Every one of those sales goes through Noloco.
From the first sales conversation to financing, installation, maintenance, and energy management, the company manages the entire journey. Delivering that end-to-end service takes a huge operation, and one part of it is Enpal’s field sales team.
By the end of each month, the field sales team brings in millions of euros in new business. Every one of those sales goes through Noloco.
The Challenge: building a new sales team from scratch
In 2024, when Enpal launched a brand-new field sales team, everything was new: new sales reps, new ways of selling, new processes, and with that came new challenges too.
“Airtable works very well for the back office... but we were missing something for our sellers."
The team needed one place where reps could see today’s appointments, update customer information, send contracts, and move every deal forward.
And scale was becoming a problem too. Enpal was working with more than 200,000 customer records, and previous tools struggled as the amount of data grew. The team needed a portal that could keep up.
They first tried Stacker, but as the team grew, they ran into issues with syncing, the number of records they could process and the flexibility of the tool. The calendar was one of the biggest frustrations. Just five months after launching the field sales operation, Enpal decided to rebuild the seller experience with Noloco.
And scale was becoming a problem too. Enpal was working with more than 200,000 customer records, and previous tools struggled as the amount of data grew. The team needed a portal that could keep up.
They first tried Stacker, but as the team grew, they ran into issues with syncing, the number of records they could process and the flexibility of the tool. The calendar was one of the biggest frustrations. Just five months after launching the field sales operation, Enpal decided to rebuild the seller experience with Noloco.
The Solution: a portal that gives every rep the right info and guides every deal to the next step
Today, about 100 field sales reps use Noloco every day.
Each person only has access to the information they need: sales reps only see their own customers, team leaders only see their own teams, and regional managers only see their regions and the performance of individual sales reps. That means everyone can work in the same system without worrying about seeing the wrong information.
Behind the scenes, a small team works across Airtable and Noloco: Airtable remains the source of truth, while Noloco connects data from different Airtable bases into the portal the team uses every day. For the field sales team, Noloco is where the work happens.
"It's our sales portal. If you're out in the field and need something, you use Noloco." Tommaso Piatti
Each person only has access to the information they need: sales reps only see their own customers, team leaders only see their own teams, and regional managers only see their regions and the performance of individual sales reps. That means everyone can work in the same system without worrying about seeing the wrong information.
Behind the scenes, a small team works across Airtable and Noloco: Airtable remains the source of truth, while Noloco connects data from different Airtable bases into the portal the team uses every day. For the field sales team, Noloco is where the work happens.
"It's our sales portal. If you're out in the field and need something, you use Noloco." Tommaso Piatti
As Enpal grows, the sales process keeps evolving. Every time it does, the operations team can add questions to a task, change a step in the customer journey, update the calendar, or make any other changes, and push them to every sales rep immediately.
That speed matters because the portal also has to keep up with the business behind it. Over the past two years, Enpal has scaled its number of records, customer journeys and users in Noloco without seeing performance degrade.
For Christoph, that reliability is a big part of the value: “I can sleep quiet and relaxed because I know Noloco is reliably handling our environment.”
Just as importantly, as Tommaso puts it, “sometimes we want to limit what they can do”. Not to slow sales reps down, but to make sure every deal follows the right process and nothing gets missed. “You need to give us the bank data first, and only after that you can send out a contract. And only after that you can book an installation appointment.”
The system takes care of what happens next. The same idea applies once a seller finishes a task: they can choose whether the customer moves forward or the deal is lost, and that action can trigger the next steps automatically—updating other systems, sending an email or moving the customer to the next stage.
As Enpal grows, the sales process keeps evolving. Every time it does, the operations team can add questions to a task, change a step in the customer journey, update the calendar, or make any other changes, and push them to every sales rep immediately.
That speed matters because the portal also has to keep up with the business behind it. Over the past two years, Enpal has scaled its number of records, customer journeys and users in Noloco without seeing performance degrade.
For Christoph, that reliability is a big part of the value: “I can sleep quiet and relaxed because I know Noloco is reliably handling our environment.”
Just as importantly, as Tommaso puts it, “sometimes we want to limit what they can do”. Not to slow sales reps down, but to make sure every deal follows the right process and nothing gets missed. “You need to give us the bank data first, and only after that you can send out a contract. And only after that you can book an installation appointment.”
The system takes care of what happens next. The same idea applies once a seller finishes a task: they can choose whether the customer moves forward or the deal is lost, and that action can trigger the next steps automatically—updating other systems, sending an email or moving the customer to the next stage.
“Noloco empowers your team to build beautiful data-connected internal apps in no time and no coding skills required."
The Results
Every field sale at Enpal goes through Noloco. Around 100 sales reps rely on Noloco every day, supporting millions in monthly field sales. As Tommaso puts it:
“Every single one of these customers is going through sales, and sales is using Noloco”
Permissions ensure every sales rep, team leader and regional manager only sees the data relevant to them.
When asked to imagine what they’d do without Noloco, the answer came without hesitation: “It’d be a disaster. We wouldn't have anything for sellers."
That’s how central Noloco has become to Enpal’s field sales operation.
“Every single one of these customers is going through sales, and sales is using Noloco”
Permissions ensure every sales rep, team leader and regional manager only sees the data relevant to them.
When asked to imagine what they’d do without Noloco, the answer came without hesitation: “It’d be a disaster. We wouldn't have anything for sellers."
That’s how central Noloco has become to Enpal’s field sales operation.
“The main change was just the number of funcionalities that we could unlock. We quickly realized, okay, this is the right tool"
Fun facts
Enpal's original Noloco workspace was called Enpal111 because it started as a simple test. "It was just a test. Then we were like, 'Oh wow. Actually, this is good.'" - Tommaso Piatti
Enpal is already planning its first task with Noloco’s Canvas. “I also want to go one level deeper with our team and use this [Canvas]. We appreciate that now you can also ‘vibe-code’; that’s not something every tool offers.” - Christoph Staatz
Enpal is already planning its first task with Noloco’s Canvas. “I also want to go one level deeper with our team and use this [Canvas]. We appreciate that now you can also ‘vibe-code’; that’s not something every tool offers.” - Christoph Staatz
